Unleashing the Power of the Creative Unconscious within Organizations: a Case of Craft, Graft and Disputed Premises
نویسندگان
چکیده
Over the past decade innovation and creativity have been portrayed as a crucial means by which organisations secure competitive advantage. Seeking to enhance the creative potential of their employees, many seemingly progressive organisations utilise an array of methodologies – from creating culture of fun and play, to commissioning beautifully designed office spaces – to explore the aesthetic sensibilities of their employees and unleash the inherently creative power of their employees’ collective and individual unconscious. Drawing on psychoanalytical theory and experiences of conducting research in creative industries, an alternative perspective is offered which calls into question precisely what is being ‘unleashed’ during these processes of creativity; suggesting a distorted view of artistic endeavour and an elision of the centrality of skill, ability and craft expertise: the central platforms enabling aesthetic expression in artistic performance. Introduction: change is the new constant The combination of technologically influenced change, globalisation and deregulation have all led to increased, fast-paced competition; setting an environmental context and challenge for organizations embedded in high wage economies. How do they respond with continuous creativity and innovation in order to survive (Henry, 2001)? Nadler & Tushman (1995) argue that the rate of change is similar to a quadratic curve, increasing in almost all industries with the time between discontinuous change decreasing, indicating that managers will be confronted with an ever-greater need to foster, manage and sustain creativity, entrepreneurship and innovation (Brown & Eisenhardt, 1997). Over the past decade innovation and creativity have been portrayed as being an important means by which employers can overcome the challenges faced by such open-ended change and uncover methods of gaining competitive advantage within global as well as national markets. One response has seen companies seeking to discover methods of
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